Tuesday, July 5, 2011

How To Offer More To Get More.

By Christopher John

Were all in the same boat when it comes to making money. Most of us feel we could use more and in many cases its probably true. So how can we make more money without work overload?

My opinion is and will continue to be, referral networking. Whether you currently own a business or are thinking about starting one, referring people you come in contact with to another type of business you network with, is hands down the easiest way to add more greenbacks to your bottom line.

I mean think about it, what could be easier than telling someone that they can get whatever it is they are looking for, from someone you are networked with, and than collecting a referral fee once a transaction is completed? You don't have to do anything in many cases but refer the person and than sit back and collect your money.

All you really must do is offer your clients the opportunity to obtain the products or services they need from   your network, and collect your share when business is transacted. In return they do the same for you and a profitable relationship has been born!

Its a pretty good idea to make sure that those who you network with are somehow related to what you do, although its not completely necessary. We network with 18 different types of business owners but our core network partners are narrowed down to just six, Attorneys, Real estate agents, CPAs, Mortgage brokers, Title agents, and Escrow officers.

These types of businesses have demonstrated that they are most likely to have the clients that are in need of our services, which is the purchasing of privately held real estate notes, structured settlements, annuities, and we also provide mortgage financing.

When these business owners or their clients are in need of our services they simply call (or have their client call) our 800 number and the process begins. Once a transaction is completed we pay our network partners a referral fee and everybody wins! They helped their client with what they needed, which in turn helped us by them referring the business our way, which in turn helped them because they earned  more money by helping their client. It really is a win win win situation!!

Its important to note that when someone is referred to us, we don't adjust what we pay for a financial instrument because we have to pay a referral fee. That defeats the whole purpose. When someone is referred to us we pay the referral fee out of our own pocket. So whether a person was referred to us or not, they are still paid the same amount for their financial instrument. Why do I mention this? For many reasons, but one of the most important is that the fastest way to lose one of your valuable network partners is to over charge their customers because you pay your network partner a fee for the referral. Always let your network partners know that they are paid out of your pocket and not the customers. We are so strict on that rule that if one of our network partners has a financial instrument they personally want to sell, we make sure they receive top dollar plus we pay them their commission on top of that. Yes, regardless if the financial instrument belongs to them!

So "partner up" with fellow business people and you will find that by offering more to your new and existing clients, you will get more, a whole lot more!

The Author is the owner oc C.J.F. & Associates. http://www,cash4you123.com/

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