Busines Owners Can Win, Solving Problems!

As a business owner, have you ever asked yourself why people do business with you. It may seem like a simple answer but the simple fact is, WE SOLVE PROBLEMS.

Whether someones car broke down, their plumbing is on the fritz, they want to buy a house, or need financing to buy that house, they come to us to solve their problems. They have been convinced by advertising we sent out, word of mouth, or one of the many other reasons that can bring them through our doors of business, that we have the expertise at an affordable enough price to satisfy them, and thus take care of what ever problem it is that they might have.

So that being true, wouldn't it make sense to have the ability to solve as many problems as you realistically can for new and existing customers? Of course it would!

Realistically, we can't solve every problem, but most businesses have the ability to solve far more problems for their clients than they think possible. And that ability simply put comes through networking.

Through networking, businesses have the opportunity to not only make extra money every time they do business with someone, but they can drive new business through the door as well.

Let's say you own an insurance agency. You write a policy for your client and as you are talking they mention that they are looking for a new house. Most insurance agents (in the past myself included) just keep doing the paperwork and ignore the obvious. What if you had a network partner that was a real estate agent? For the time it takes to make a phone call or send an email you just did something huge!

1. You may very well have solved a problem for your client in which they will be grateful.

2. You sent someone in your network some new business which not only will they too be grateful for, but also if you set up your network correctly, you will be compensated for the referral.

3. You just scored points with your network partner which will motivate them to send business your way.

You can take it even further too. Instead of waiting for your client to mention what they need, when they come in your office you can have them fill out a questionnaire asking if you may be of further service to them.

Put advertisements or newsletters in your waiting area, on your website and other marketing that you do. Just state that you have these additional services available. Even if they don't have a need for them now, they will likely later, and when they do they will likely think of you right away. It doesn't have to be a lot, just network with three to five other types of businesses, you will send business their way, and they yours.

This type of referral business can be the best type of business that ever walks through your door. We all know that when someone is referred to us, they almost always end up being an easy to work with customer. And the best part about it is that it didn't cost you a cent to bring that high quality client to you initially. The only time you may ever have to pay anything is when you make money. What could be better than that!

It today's economy the strong survive, but only the clever and strong prosper! Why not find other businesses to network with, you will solve problems for you, them, and your fellow business owner down the road. It's really in your best interest to do so.


The Author is the owner of C.J.F. & Associates. If you or a client want to sell a privately held real estate note, structured settlement, or an annuity, call 1-800-908-9312, or go to http://www,cah4you123.com/