In the contemporary society bored with everyday surroundings reality and interested in worldwide virtual contacts the Internet, due to its unlimited communication possibilities, has started to play an important role. To improve the quality of exchanging information special online techniques were created which are now defined as web 2.0. The websites maintained in a special way let Internet users add information and exchange files. Social networking websites are among the most popular types of web 2.0. These web portals let people communicate and socialize with one another in the virtual world by creating their online identity. Social network service is a mixed blessing, however; when used in a proper way it proved to be very beneficial due to the fact that it is a great means of communication as well as tool helpful in developing business.
To begin with, there are three major advantages of such websites for the Internet users who can join online communities, renew old friendships as well as make new ones and promote themselves. First of all, the users of particular websites create communities in which each member establishes their own online identity. Within such a community like-minded people exchange information, experiences as well as different files. One develops their interests and skills but also gets advice from experts. Secondly, many social websites like facebook help people to find their old friends and renew contact. It is also easy to make new acquaintances which may even develop outside virtual world. Lastly, creating an online identity on a popular portal is a good way of self-promotion. Someone knowing how to make the most of the internet persona will give valuable information about their skills, interests and education so that he or she has a great self-advertisement. However, social networking websites are useful not only for private goals but also for companies as the promotion on the market.
This second benefit, mainly business development is connected with three possibilities that social websites give to companies such as: gaining customers, advertising and obtaining information. To start with, by means of social websites firms can interact with their customers effectively. They can exchange information by instant messaging or on a discussion forum. Furthermore, if a customer has an account featuring the company’s banner as a link on his or her profile, their friends are likely to visit this account and start using the services as well. Then, such portals are very useful in case of advertising. The company can put information about new products and present them. Customers can be encouraged to buy something if they are given some discount on a particular good or service on the company website. Last but not least, thanks to social websites managers obtain advise from their customers about what should be improved. The polls by which people preferences are checked can be conducted. All these features make social networking websites a tool useful in improving business.
All things considered, there are two major pros of social websites, namely its communicative and advertising roles. People use them to develop their interests, making friends and promote themselves. However, they have to be careful to stay secure as the Internet frauds are widespread. Furthermore, maintaining online profiles is also time-consuming as people become addicted very easily. As far as business is concerned, social websites help to gain customers, promote a firm and collect needed information. On the other hand, if too many things are promoted within the portal the customers could find visiting the company personally unprofitable. So one can make use of social networking websites only if they are careful and aware of various downsides.
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