As a business owner, have you ever asked yourself why people do business with you. It may seem like a simple answer but the simple fact is, WE SOLVE PROBLEMS.
Whether someones car broke down, their plumbing is on the fritz, they want to buy a house, or need financing to buy that house, they come to us to solve their problems. They have been convinced by advertising we sent out, word of mouth, or one of the many other reasons that can bring them through our doors of business, that we have the expertise at an affordable enough price to satisfy them, and thus take care of what ever problem it is that they might have.
So that being true, wouldn't it make sense to have the ability to solve as many problems as you realistically can for new and existing customers? Of course it would!
Realistically, we can't solve every problem, but most businesses have the ability to solve far more problems for their clients than they think possible. And that ability simply put comes through networking.
Through networking, businesses have the opportunity to not only make extra money every time they do business with someone, but they can drive new business through the door as well.
Let's say you own an insurance agency. You write a policy for your client and as you are talking they mention that they are looking for a new house. Most insurance agents (in the past myself included) just keep doing the paperwork and ignore the obvious. What if you had a network partner that was a real estate agent? For the time it takes to make a phone call or send an email you just did something huge!
1. You may very well have solved a problem for your client in which they will be grateful.
2. You sent someone in your network some new business which not only will they too be grateful for, but also if you set up your network correctly, you will be compensated for the referral.
3. You just scored points with your network partner which will motivate them to send business your way.
You can take it even further too. Instead of waiting for your client to mention what they need, when they come in your office you can have them fill out a questionnaire asking if you may be of further service to them.
Put advertisements or newsletters in your waiting area, on your website and other marketing that you do. Just state that you have these additional services available. Even if they don't have a need for them now, they will likely later, and when they do they will likely think of you right away. It doesn't have to be a lot, just network with three to five other types of businesses, you will send business their way, and they yours.
This type of referral business can be the best type of business that ever walks through your door. We all know that when someone is referred to us, they almost always end up being an easy to work with customer. And the best part about it is that it didn't cost you a cent to bring that high quality client to you initially. The only time you may ever have to pay anything is when you make money. What could be better than that!
It today's economy the strong survive, but only the clever and strong prosper! Why not find other businesses to network with, you will solve problems for you, them, and your fellow business owner down the road. It's really in your best interest to do so.
The Author is the owner of C.J.F. & Associates. If you or a client want to sell a privately held real estate note, structured settlement, or an annuity, call 1-800-908-9312, or go to http://www,cah4you123.com/
Showing posts with label networking. Show all posts
Showing posts with label networking. Show all posts
Monday, July 4, 2011
Monday, June 13, 2011
To retweet can be so sweet!
Most of us would like to have a massive amount of high quality "Tweeters" following us. (I know I would) And so the next several blogs I write will be devoted to everything twitter. I know most of us don't especially have time(or like) to bury are heads in books and such to learn everything. Well, I don't mind saying that I love it. It is one of my passions. That being said, I will continue to learn and glean out the relevant stuff to share with you folks. The first topic we'll tackle is...
Retweeting!
Retweeting can be a powerful feature on twitter. There is the potential of your message being retweeted hundreds and even thousands of times every time you tweet. Your probably wondering how you can make that happen right? Well, if it were that easy, everybody would be doing it! Truth be known there are some definite things to keep in mind in order to give you a better chance of that happening, and what you must do is play with them, get creative, and keep trying!
If you want more people to follow you on twitter, you must think like a fellow "tweeter". You must always consider that when they see your tweets, one of the best ways to get them to respond is to make them feel they will benefit from them. Just throwing out dribs and drabs of information is not going get it done. You must think about what it is they want and give it to them in the form of clear, high quality content. You must do it in a way that is relevant to their interests, and satisfying to them. If you don't personally have relevant information to offer at any given time, retweeting allows you to share other people's links to the relevant information your fellow tweeters are hungry for. Your fellow "tweeters" will appreciate the timely information, and so will the "tweeter" you are retweeting.
So how do you benefit? One way is the fact that your fellow "tweeters" will start to recognize you as someone they can feel confident in when clicking on a link, that the information they read is likely going to be of the high caliber they are looking for. Remember, make sure you take the time to read the information you will be retweeting and that you yourself like it. If you don't care for it likely they won't either. Your mission is to build relationships based on your ability to help them find the high quality relevant information they want and need. Another thing you can do is look at fellow "tweeters" who are in the top echelon in numbers, and see what they are retweeting. Also look to them for high quality content you can retweet as well, and make sure they have the same type of followers that you want.
Lastly, another obvious benefit is the possibility that those you retweet, will reciprocate and retweet your information. This should not just be considered a token of their appreciation, so don't expect it to happen every time. Just say thank you if they do, and keep moving forward if they don't. Remember, they too are looking for high quality relevant information and if they don't retweet your content, it may be you need to improve the quality or relevance of it. Let's face it, you shouldn't be (or have to be) retweeting other people's information just to get yours retweeted. If your information truly delivers the goods, you will get retweeted regardless.
Christopher John
C.J.F. & Associates
1-800-908-9312
http://www.cash4you123.com/
"With help we all succeed"
Retweeting!
Retweeting can be a powerful feature on twitter. There is the potential of your message being retweeted hundreds and even thousands of times every time you tweet. Your probably wondering how you can make that happen right? Well, if it were that easy, everybody would be doing it! Truth be known there are some definite things to keep in mind in order to give you a better chance of that happening, and what you must do is play with them, get creative, and keep trying!
If you want more people to follow you on twitter, you must think like a fellow "tweeter". You must always consider that when they see your tweets, one of the best ways to get them to respond is to make them feel they will benefit from them. Just throwing out dribs and drabs of information is not going get it done. You must think about what it is they want and give it to them in the form of clear, high quality content. You must do it in a way that is relevant to their interests, and satisfying to them. If you don't personally have relevant information to offer at any given time, retweeting allows you to share other people's links to the relevant information your fellow tweeters are hungry for. Your fellow "tweeters" will appreciate the timely information, and so will the "tweeter" you are retweeting.
So how do you benefit? One way is the fact that your fellow "tweeters" will start to recognize you as someone they can feel confident in when clicking on a link, that the information they read is likely going to be of the high caliber they are looking for. Remember, make sure you take the time to read the information you will be retweeting and that you yourself like it. If you don't care for it likely they won't either. Your mission is to build relationships based on your ability to help them find the high quality relevant information they want and need. Another thing you can do is look at fellow "tweeters" who are in the top echelon in numbers, and see what they are retweeting. Also look to them for high quality content you can retweet as well, and make sure they have the same type of followers that you want.
Lastly, another obvious benefit is the possibility that those you retweet, will reciprocate and retweet your information. This should not just be considered a token of their appreciation, so don't expect it to happen every time. Just say thank you if they do, and keep moving forward if they don't. Remember, they too are looking for high quality relevant information and if they don't retweet your content, it may be you need to improve the quality or relevance of it. Let's face it, you shouldn't be (or have to be) retweeting other people's information just to get yours retweeted. If your information truly delivers the goods, you will get retweeted regardless.
Christopher John
C.J.F. & Associates
1-800-908-9312
http://www.cash4you123.com/
"With help we all succeed"
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